Our Ingredients
WE TREAT OUR INGREDIENTS WITH RESPECT, SO THE FLAVOUR SHINES THROUGH
We’ve developed our own unique process to create outstanding dog food that combines the benefits of raw feeding with the very best pet nutrition science.
Fresh Pressed™ provides dogs with a delicious bowl of food that’s easy to digest for delicate tummies and packed with the very finest natural ingredients. Read on to learn about the Fresh Pressed™ difference.
DOGS NEED NATURAL FRESH INGREDIENTS TO THRIVE
Here’s the clever bit. We only use nutritious raw meat in our Fresh Pressed™ recipes. This is then very gently cooked, just enough to make sure that they’re safe to eat and handle, before they’re mixed with other ingredients and cold pressed to form our nutritious and delicious dog food - ensuring the food retains its original nutritional value and locking in great flavours and smells too!
TOO MUCH HEAT DESTROYS MEAT'S GOODNESS
Most pet foods (including other cold pressed foods) use ‘dried meat’ or ‘meat meal’. These are both the same thing - meat, tendons and can include feathers and bone. It’s processed under intense heat and pressure, so a lot of nutrition has been destroyed before it’s even been added to the pet food!
Our Fresh Pressed™ is cooked at low temperatures, think of it like gently steaming your vegetables rather than boiling them.
NO BLOATING, NO SWELLING
One of the biggest benefits of Fresh Pressed™ is that it doesn’t swell, instead, breaking down gently and slowly releasing its nutrients.
Fresh Pressed™ is hypoallergenic, gentle on the tummy and allows for easy and healthy digestion.
Nutritional Info
WHAT'S IN THE BAG?
FRESH FREE RUN CHICKEN
An excellent form of protein, hypoallergenic and highly palatable.
SWEET POTATO
Slow release energy, rich in fibre and a great source of vitamins A, C and B6.
HYDROLYSED FISH PROTEIN
High in protein and antioxidants, easy to digest and great for dogs with sensitivities.
CHICKEN FAT
Highly palatable and digestible and a great source of energy for dogs. An essential source of omega-3 & omega-6 fatty acids, for healthy skin and coat.
FREE RUN EGGS
In addition to digestible protein, eggs provide high quality fats and minerals.
NATURAL JOINT CARE
A healthy dose of Glucosamine, Chondroitin & Green Lipped Mussel to protect joint cartilage & supports active mobility.
COMPOSITION
Fresh chicken (35%), Sweet potato (35%), Hydrolysed fish protein (13%), Whole egg (5%), Beet pulp, Brewer's yeast, Minerals, Chicken fat, Inulin (source of prebiotic FOS), Herbal blend (0.25%; Parsley, Rosemary, Nettle, Chamomile, Sage, Thyme, Coriander leaves, Dandelion leaves, Liquorice), Glucosamine (980 mg/kg), Green lipped mussel (500 mg/kg), Chondroitin sulphate (450 mg/kg).
ANALYTICAL CONSTITUENTS
Crude protein 23%, Crude fat 11.5%, Crude fibre 2.7%, Crude ash 6.4%, Vitamin A 8385 IU/kg, Vitamin C 5.7 mg/kg, Vitamin B6 3.5 mg/kg, Omega-3 2.9g/kg, Omega-6 17.3g/kg, Calcium 0.8%, Phosphorus 0.53%, M.E. kcal 371.1 kcal/100g.
NUTRITIONAL ADDITIVES
Vitamin D3 1500 IU/kg, Iron (III) sulphate monohydrate 75 mg/kg, Manganese (II) oxide 27 mg/kg, Cupric (II) sulphate pentahydrate 13 mg/kg, Zinc sulphate monohydrate 1.3 mg/kg, Calcium iodate anhydrous 1.3 mg/kg, Sodium selenite 0.2 mg/kg. ANTIOXIDANTS: Tocopherol-rich extract of natural origin.
Feeding Guide
FEEDING GUIDELINES
IDEAL ADULT WEIGHT (kg) | DAILY FEED FOR MAINTENANCE (g) |
5kg | 100g |
10kg | 170g |
15kg | 220g |
20kg | 275g |
25kg | 325g |
30kg | 375g |
40kg | 475g |
50kg | 560g |
60kg | 640g |
HOW TO TRANSITION
DAY 1 - 3
Introduce Fresh Pressed™ as a treat, using sparingly at first but gradually increasing the amount given over three days (no more than 10% of their daily amount). If your dog is on a strict diet you may need to reduce the amount of their old food that they are receiving over these days.
DAY 4 - 6
Swap their breakfast meal over to Fresh Pressed™, one half of their daily allowance. Continue to feed their old food for their evening meal.
DAY 7
Feed 100% Fresh Pressed™. If your dogs tends to have a sensitive tummy, we advise extending each stage of the transition period.
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